RAM 1500 Booklet 2013_US.pdf

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This is a story of courage. Of a team of
men and women who set out to build the truck
they always wanted to build.
Who resolved to craft without compromise.
To forge intelligence into steel.
To make the eficient, magniicent.
To merge the economical and the powerful.
Who resolved to stick out their necks
when no one else would and challenge
every truck convention.
This is the story of how the entire team at
the Ram truck brand moved Heaven and Earth
to build the Ram 1500, Motor Trend ’s 2013
Truck of the Year.®
And this is only the first chapter.
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Ram sought great ideas across disciplines,
departments, and industries. They illed
walls with ideas and studios with sketches.
They built virtual models and broke
traditional molds. Evaluated costs and
argued with diehards. But most important,
they got behind the wheel.
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