Mod 04 - Coaching Call Transcript.pdf - Module 04 PDFs - wree

Module 4 Q&A Call

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Frank Kern, Trey Smith, Operator, Callers

Operator:

Ladies and gentlemen. All the way from Macon, Georgia, the

good old List Control Brothers Boys Band.

Frank Kern :

All right.

Trey Smith :

That was perfect, Stephanie.

Frank Kern:

That was really good. That was a good one. Well, it’s great to be

here.

Trey Smith:

-- aw, look at us already, man.

Frank Kern:

I mean you just get so excited you know.

Trey Smith:

I’m just I’m so excited I can’t stand it. I just wanted to take a

quick second here to thank Stephanie, who’s been our host for the

last three weeks. And she, I figured out today, was listening to us

talk straight for eight hours. Probably longer than any of you.

You know. She’s really been a trooper. And I want to thank her.

Frank Kern:

Way to go, Stephanie. And tonight we’ve got both country and

western with the good old List Control Brothers Boys Band. And I

just want to – I’ve got an important announcement to make. It’s

come to my attention that cousin Trey actually has the eye of the

tiger.

Trey Smith:

I do have the eye of the tiger.

Frank Kern:

Every day.

Trey Smith:

Frank has been looking – you know now actually I’ve got a good

quick story. Frank gave me the creepiest looking ring I’ve ever

seen in my life. Actually he didn’t give it to me. He showed it to

me and I stole it from ya. And then I found out your dad gave it to

ya but –

Frank Kern:

Gosh, thanks a lot. Yeah, family heirloom lost. My father –

Trey Smith:

And, well, it was a ring that had the most realistic looking glass

eyeball on it. And it was the creepiest thing in the world. And I

took a picture of it back when I did that Twitter fad that’ll be gone

in about a year. And I took a picture of it and posted it on there.

And someone told me, Frank, it was from a movie. An 80s movie

like the Beastmaster.

Frank Kern:

Beastmaster. Yeah. I saw that movie.

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Module 4 Q&A Call

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Frank Kern, Trey Smith, Operator, Callers

Trey Smith:

So there’s that.

Frank Kern:

That’s a damn good story. I guess that means you might actually

also be the beastmaster.

Trey Smith:

I could be the beastmaster. Who holds the eye of the tiger.

Frank Kern:

All right. So we’ve gotten the call off to an excellent start. We’ve

discussed the Beastmaster, the fact that you have a kleptomania

problem and steal family heirlooms from me; therefore causing an

incurable rift between my father and I who are no longer on

speaking terms. We’ve got both country and western tonight. I’m

pretty sure that kind of covers everything. I don’t know of any

reason why we’d want to continue the call.

Trey Smith:

Yeah, we’ll go ahead and hang up.

Frank Kern:

Yeah. I guess we should take a couple of them questions though

before we do. I think we have a lot of people on. This is kind of

amazing. I thought, you know we’d have like 20 people on. But

we’re probably cracking several hundred mark here shortly. And

that’s impressive. Usually after having done this type of stuff 40

billion times, by the last module you get like 10 people that are still

troopering in there. It looks like we’ve got a good crowd though

so that’s awesome. So let’s get cracking. What do you say,

Cousin Trey?”

Trey Smith:

Rock and roll, son.

Frank Kern:

We’ll show these people what eye of the tiger real means. All

right.

Operator:

Okay. For those who do have a question be sure to press the

number one to join the question queue. And it looks like at this

time our first question does come from Jasmine Greenhow . Your

line is open.

Caller:

Hello?

Trey Smith:

Hello, Jasmine.

Frank Kern:

Hello.

Caller:

How are you?

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Module 4 Q&A Call

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Frank Kern, Trey Smith, Operator, Callers

Frank Kern:

Super.

Caller:

Great. I’m excited to get on.

Frank Kern:

Well, we got country and western. What more can you ask for

today?

Caller:

Exactly. My site is BabiesOrganic.com.

Trey Smith:

Cool.

Caller:

And I sell organic baby products. So like clothing, skincare, toys,

that kind of thing.

Frank Kern:

Awesome.

Caller:

So, sorry my phone – somebody’s just calling through it’s beeping.

So I have just a couple quick questions. I know most of your stuff

is geared more towards information products. And I’m trying to

incorporate information in my products. And all the products I sell

I essentially I buy them at wholesale and then I just sell them retail.

So none of the products are actually mine. So my couple questions

are – so I figured out like the main kind of need of my customer.

Well, my general customers are parents obviously. Mostly moms.

With kids like age one to five. And in general I guess what they

kind of need or desire is to provide like a safe nontoxic

environment for their kids. So my question is, with regards to – let

me just see here. So with regards to the pay per click, like with the

landing page, because I have a site and like there’s quite a bit of

product. Probably about 150 products on my site. Is it best to do

the landing page or just go straight to my site cause it’s like the

products?

[Cross Talk]

Trey Smith:

Go ahead, Frank.

Frank Kern:

Well, no you go ahead. Let’s see what – I mean, you know I was

just gonna make up something.

Trey Smith:

I was just gonna say a lot of what we talked about in the course, if

you’re talking about for this e-commerce store website, how to

advertise it or if you made an information product. Which were

you talking about?

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Module 4 Q&A Call

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Frank Kern, Trey Smith, Operator, Callers

Caller:

No, like with my current site. Yeah, my catalog e-commerce site.

Yes.

Trey Smith:

This would be a little bit different than what we advertise, because

the landing page stuff and the emails and all that aren’t gonna work

as well. Cause what you’re gonna have is more impulse buyer. So

someone that types in, and I actually just emailed my wife that

store cause that’s –

Caller:

Oh, great.

Trey Smith:

She would love. We have a two year old. And she goes to

doctors.com and buys him stuff. So we’ll see if we can start using

you guys out.

Caller:

Great.

Trey Smith:

But yeah, so what I would do is take like each section. I actually

released this video last night for the Google Search network. I

would check that video out. And you can see where we advertise it

to a certain category of a product. All right. So your section

would just be like diapers. And then I would find keywords

related to buy organic diapers, get diapers online, all that kind of

stuff. And just send it to a search result or a category for a page or

whatever with all your different diapers. And do that and it’s on

separate ad group. So you’d have like the organic diapers ad

group, you know and then have like the organic bath, you know

shampoo or whatever category. And then advertise off the

keywords directly to that category. So that would go along with

the relevancy. So even though this new video I just put up won’t

really have everything to do with what you’re doing, you’ll get the

idea of what Google wants and what will rank you well in Yahoo

as well, is by having everything so relevant. And that’s what I

would so since you got an e-commerce store.

Caller:

Okay. And then would you suggest like with using Aweber still

and like have like a pop up that says like get a free report. Like

cause I still want to generate obviously a list of some sort of –

Trey Smith:

Yeah.

Frank Kern:

-- have one of them opt-in box on the right hand, top right hand

part of your page offering a free thing. And, you know having

been a parent twice, well, I mean I guess you’re always a parent

once. But having had two kids and being particularly traumatized

by the ages between one and five when the children would not

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Module 4 Q&A Call

Page 5 of 63

Frank Kern, Trey Smith, Operator, Callers

sleep or let us get any rest ever. I can tell you it’s a very big desire

of people even though they come in looking for clothes and stuff,

is to just have the kid chill out and let you go to sleep, you know.

So you could have an opt-in bribe which is like revealed, you

know how to have your baby sleeping through the night by the end

of today or whatever, you know.

Caller:

Right. Okay. Yeah and –

Frank Kern:

And that’s the bribe to get them to opt-in. And then you just sell

them the organic stuff. Cause they’re not really turning a corner.

It’s still that same umbrella of interest.

Caller:

Right. And that’s what I’m trying to do. Like I just created like a

five tips to a safer home or something like that. And I am a mom

and I do have a three year old who is great. And she slept through

the night like at 11 months or 11 weeks old. And so I have – I

think I’m fairly successful as a parent. So I do like you said in the

video you have to know what you’re talking about. So I feel like –

Trey Smith:

I’m a real good parent. Frank is a real bad parent.

Caller:

Oh, I find that hard to believe. So, then, okay so then my other

question, with regards to mastermind, with products like this

would it be better to do complementary people versus like people

who are like selling the same clothing, you know line that I do kind

of thing?

Frank Kern:

Complementary is okay. It’s totally fine. Cause you’re in the

same market, you know. So like one of my mastermind partners is

Jeff Johnson. And I would say that we are complementary and not

competitors. Because he sells primarily SEO traffic getting stuff

and I sell persuasion. But we still serve the same market. So it’s

good for us to talk to each other and plot things out, you know and

say well, this worked and this didn’t work, so forth and so on.

Caller:

Okay. So – but so for somebody selling like product, like e-

commerce, would you say it’s better to have complementary versus

like the competitor or it doesn’t matter either way is good?

Frank Kern:

It doesn’t matter.

Caller:

Okay.

Trey Smith:

Yeah, I would say just e-commerce in general. Someone killing it,

you know in e-commerce.

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Mod 04 - Coaching Call Transcript.pdf

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