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CHAPTER
25
A
GGREGATE
D
EMAND AND
A
GGREGATE
S
UPPLY
25.1
The Determinants of Aggregate Demand
25.4
The Aggregate Supply Curve
25.2
The Aggregate Demand Curve
25.5
Shifts in the Aggregate Supply Curve
25.3
Shifts in the Aggregate Demand Curve
25.6
Macroeconomic Equilibrium
I
n this chapter, we develop the aggregate
demand and aggregate supply model. The AD/AS
model is a variable price model; that is, it allows
us to see changes in the price level and changes
in real GDP simultaneously. We explain changes in
the price level and real GDP in both the short run
and long run. This model will help us understand
such key macroeconomic variables as inflation,
unemployment, and economic growth. In the fol-
lowing chapters, we will also use this model to help
us understand how stabilization policies can help
with problems that result from recession and
inflationary expansion.
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Macroeconomic Foundations
MODULE 6
SECTION
25.1
The Determinants of Aggregate Demand
What is aggregate demand?
What is consumption?
What is investment?
What are government purchases?
What are net exports?
WHAT IS AGGREGATE DEMAND?
Aggregate demand (AD)
is the sum of the demand
for all final goods and services in the economy. It can
also be seen as the quantity of real gross domestic
product demanded at different price levels. The four
major components of aggregate demand are consump-
tion (
C
), investment (
I
),
government purchases
(
G
), and net exports
(
X
aggregate demand
(AD)
the total demand for all the final
goods and services in the economy
M
). Aggregate
demand, then, is equal to
C
I
G
(
X
M
).
CONSUMPTION (C )
Consumption is by far the largest component in aggre-
gate demand. Expenditures for consumer goods and
services typically absorb almost 70 percent of total eco-
nomic activity, as measured by GDP. Understanding the
determinants of consumption, then, is critical to an
understanding of the forces leading to changes in
aggregate demand, which, in turn, change total output
and income.
GOVERNMENT PURCHASES (G)
Government purchases, another component of aggre-
gate demand, include spending by federal, state, and
local governments for the purchase of new goods and
services produced. Most of the purchases at the fed-
eral level are for the military. In 2004, the federal gov-
ernment accounted for roughly 19 percent of total
spending. Government purchases at the state and local
levels include education, highways, and police protec-
tion. Although volatile shifts in government purchases
are less frequent than volatile shifts in investment
spending, they do occasionally occur, often at the
beginning or end of wars.
INVESTMENT (I )
Because investment spending (purchases of invest-
ment goods) is an important component of aggregate
demand, which in turn is a determinant of the level of
GDP, changes in investment spending are often
responsible for changes in the level of economic activ-
ity. If consumption is determined largely by the level
of disposable income, what determines the level of
investment expenditure? As you may recall, invest-
ment expenditure is the most unstable category of
GDP; it is sensitive to changes in economic, social,
and political variables. In 2004, investment was
roughly 16 percent of GDP.
Many factors are important in determining the
level of investment. Good business conditions “induce”
firms to invest because a healthy growth in demand for
products in the future seems likely, based on current
experience. We will consider the key variables that
influence investment spending in the next section.
NET EXPORTS (X
M)
The interaction of the U.S. economy with the rest of
the world is becoming increasingly important. Up to
this point, for simplicity, we have not included the
foreign sector. However, international trade must be
incorporated into the
framework. Models that
include the effects of
international trade are
called
open economy
models.
open economy
a type of model that includes inter-
national trade effects
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Aggregate Demand and Aggregate Supply
CHAPTER 25
Remember, exports
are goods and services
that we sell to foreign
customers, such as
movies, wheat, and Ford
Mustangs; imports are
goods and services that we buy from foreign compa-
nies, such as BMWs, French wine, and Sony TVs.
Exports and imports can alter aggregate demand.
Exports minus imports is what we call
net exports.
If exports are greater than imports (
X
M
) on aggregate
demand is similar to the impact of government pur-
chases on aggregate demand. Suppose that the United
States has no trade surplus and no trade deficit—zero
net exports. What would happen if foreign consumers
started buying more U.S. goods and services, while
U.S. consumers continued to buy imports at roughly
the same rate? The result would be
positive net
exports
(
X
The impact of net exports (
X
net exports
the difference between the value of
exports and the value of imports
M
) and greater demand for U.S. goods
and services—a higher level of aggregate demand.
What if a country has a trade deficit? Assuming,
again, that the economy initially has zero net exports,
a trade deficit, or
negative net exports
(
X
>
M
), we have
positive net exports. If imports are greater than
exports (
X
>
<
M
), net exports are negative.
M
), would
lower U.S. aggregate demand
, ceteris paribus
.
<
SECTION
*
CHECK
1. Aggregate demand is the sum of the demand for all final goods and services in the economy. It can also be seen as
the quantity of real GDP demanded at different price levels.
2. The four major components of aggregate demand are consumption (C), investment (I ), government purchases (G),
and net exports (X M). Aggregate demand, then, is equal to C I G (X M).
3. Changes in investment spending are often responsible for changes in the level of economic activity.
4. Government purchases are made up of federal, state, and local purchases of goods and services.
5. Trade deficits lower aggregate demand, other things being equal; trade surpluses increase aggregate demand, other
things being equal.
1. What are the major components of aggregate demand?
2. How would an increase in personal taxes or a decrease in transfer payments affect consumption?
3. What would an increase in exports do to aggregate demand, other things being equal? An increase in imports?
An increase in both imports and exports, where the change in exports was greater in magnitude?
SECTION
25.2
The Aggregate Demand Curve
How is the aggregate demand curve differ-
ent from the demand curve for a particular
good?
Why is the aggregate demand curve down-
ward sloping?
The
aggregate demand curve
reflects the total
amount of real goods and services that all groups
together want to pur-
chase in a given period.
In other words, it indi-
cates the quantities of
real gross domestic
product demanded at
different price levels.
Note that this is different
from the demand curve for a particular good presented
in Chapter 4, which looked at the relationship between
the relative price of a good and the quantity demanded.
aggregate demand
curve
graph that shows the inverse
relationship between the price level
and RGDP demanded
HOW IS THE QUANTITY OF REAL GDP DEMANDED
AFFECTED BY THE PRICE LEVEL?
The aggregate demand curve slopes downward,
which means an inverse (or opposite) relationship
exists between the price level and real gross domestic
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Macroeconomic Foundations
MODULE 6
In the event that the price level falls, the reverse
would hold true. A falling price level would
increase the real value of your cash assets, increas-
ing your purchasing power and increasing RGDP
demanded. The connection can be summarized as
follows:
SECTION
25.2
E
XHIBIT
1
The Aggregate Demand Curve
B
PL
2
↑
Price level
⇒↓
Real wealth
⇒↓
Purchasing power
⇒↓
RGDP demanded
A
PL
1
and
AD
↓
Price level
⇒↑
Real wealth
⇒↑
Purchasing power
⇒↑
RGDP demanded
0
RGDP
2
RGDP
1
Real GDP
The Interest Rate Effect
If the price level falls, households and firms will
need to hold less money to conduct their day-to-day
activities. Firms will need to hold less money for
such inputs as wages and taxes; households will
need to hold less money for such purchases as food,
rent, and clothing. At a lower price level, house-
holds and firms will shift their “excess” money into
interest-earning assets such as bonds or savings
accounts. This will increase the supply of funds to
the loanable funds market, leading to lower interest
rates. As interest rates fall, households and firms will
borrow more and buy more goods and services—
thus, the quantity of RGDP demanded will increase.
In sum:
The aggregate demand curve slopes downward,
reflecting an inverse relationship between the overall
price level and the quantity of real GDP demanded.
When the price level increases, the quantity of RGDP
demanded decreases; when the price level decreases,
the quantity of RGDP demanded increases.
product (RGDP) demanded. Exhibit 1 illustrates this
relationship, where the quantity of RGDP demanded
is measured on the horizontal axis and the overall
price level is measured on the vertical axis. As we
move from point A to point B on the aggregate
demand curve, we see that an increase in the price
level causes RGDP demanded to fall. Conversely, if a
reduction in the price level occurs—a movement from
B to A—RGDP demanded increases. Why do pur-
chasers in the economy demand less real output when
the price level rises and more real output when the
price level falls?
Households and
firms reduce their holdings of money and
save more
↓
Price level
⇒
⇒
Supply of loanable funds
increases
Households and
firms are encouraged to borrow and
spend
⇒
Interest rates fall
⇒
⇒
RDP demanded increases
WHY IS THE AGGREGATE DEMAND
CURVE NEGATIVELY SLOPED?
Three complementary explanations exist for the nega-
tive slope of the aggregate demand curve: the real
wealth effect, the interest rate effect, and the open
economy effect.
If the price level rises, households and firms will
need to hold more money to buy goods and services
and conduct their daily activities. Households and
firms will need to borrow money, and this increased
demand for loanable funds will result in higher
interest rates. At higher interest rates, consumers
may give up plans to buy new cars or houses, and
firms may delay investments in plant and equipment.
In sum:
The Real Wealth Effect
If you had $1,000 in cash stashed under your bed while
the economy suffered a serious bout of inflation, the
purchasing power of your cash would be eroded by the
extent of the inflation. That is, an increase in the price
level reduces real wealth and would consequently
decrease your planned purchases of goods and services,
lowering the quantity of RGDP demanded.
Households and firms
increase their holdings of money
↑
Price level
⇒
⇒
Demand
for loanable funds increases
⇒
Interest rates rise
⇒
Households and firms are discouraged from
borrowing and spending
⇒
RDP demanded
decreases
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Aggregate Demand and Aggregate Supply
CHAPTER 25
The Open Economy Effect
will stop buying U.S. goods. U.S. exports will fall and
U.S. imports will rise. Thus, net exports will fall,
thereby reducing the amount of RGDP purchased in the
United States. A lower price level makes U.S. exports
less expensive and foreign imports more expensive. So
U.S. consumers will buy more domestic goods, and for-
eign consumers will buy more U.S. goods. This will
increase net exports, thereby increasing the amount of
RGDP purchased in the United States.
Many goods and services are bought and sold in global
markets. If the price level in the United States rises rela-
tive to the price level in other countries, U.S. exports
will become relatively more expensive and foreign
imports will become relatively less expensive. Some U.S.
consumers will shift from buying domestic goods to
buying foreign goods (imports). Some foreign consumers
SECTION
*
CHECK
1. An aggregate demand curve shows the inverse relationship between the amounts of real goods and
services (RGDP) that are demanded at each possible price level.
2. The aggregate demand curve is downward sloping because of the real wealth effect, the interest rate
effect, and the open economy effect.
1. Why is the aggregate demand curve downward sloping?
2. How does an increased price level reduce the quantities of investment goods and consumer durables
demanded?
3. What is the real wealth effect, and how does it imply a downward-sloping aggregate demand curve?
4. What is the interest rate effect, and how does it imply a downward-sloping aggregate demand curve?
5. What is the open economy effect, and how does it imply a downward-sloping aggregate demand curve?
SECTION
25.3
Shifts in the Aggregate Demand Curve
What is the difference between a move-
ment along and a shift in the aggregate
demand curve?
What variables shift the aggregate demand
curve to the right?
What variables shift the aggregate demand
curve to the left?
SHIFTS VERSUS MOVEMENTS ALONG
THE AGGREGATE DEMAND CURVE
Like the supply and demand curves described in
Chapter 4, the aggregate demand curve may experi-
ence both shifts and movements. In the previous sec-
tion, we discussed three factors—the real wealth
effect, the interest rate effect, and the open economy
effect—that result in the downward slope of the
aggregate demand curve. Each of these factors, then,
generates a movement
along
the aggregate demand
curve, in reaction to changes in the general price level.
In this section, we will discuss some of the many fac-
tors that can cause the aggregate demand curve to
shift to the right or left.
The whole aggregate demand curve can shift to the
right or left, as shown in Exhibit 1. Put simply, if some
nonprice level determinant causes total spending to
increase, the aggregate demand curve will shift to the
right. If a non-price level determinant causes the level of
total spending to decline, the aggregate demand curve
will shift to the left. Let’s look at some specific factors
that could cause the aggregate demand curve to shift.
AGGREGATE DEMAND CURVE SHIFTERS
Anything that changes the amount of total spending
in the economy (holding price levels constant) will
affect the aggregate demand curve. An increase in any
component of GDP (
C
,
I
,
G
, or
X
M
) will cause the
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