Email Script.pdf

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Offline Optimizer
Opening Clients – Email Script
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Email is one of the easiest
ways to not only make first
contact with your future client,
but a great way to keep in
contact with current clients. Everyone uses it, and everyone has an
email account. Make sure it comes from your business email! First
contact emails should be to the point and informational, if they like
what they see, you will get a response. You want to guide the
questions that they will have when the email you back. For example,
the cost of the services and the way the services will be implemented
(at which point, you try to set up a meeting to talk about it, NEVER
talk numbers unless you are closing them). Don’t let them decide the
content of the return email. If you make them interested you have got
them on the hook!
Take this script and edit it to your specific client, but remember:
Always put your own touch on it, do not copy it word for word, it will
seem canned and useless. The script starts on the next page.
Offline Optimizer
Opening Clients – Email Script
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<--------------------- START EMAIL SCRIPT --------------------->
Hello and (good morning, good afternoon, good evening) <Business Owner’s
Name>,
My name is <insert your name here> and I am with the client relations
department over at <insert company name>. I just wanted to get in touch, as I
was doing some internet market research with local businesses in the <industry
name> industry and we came across your company. We are a select-client
company, meaning we select the clients we work with carefully.
I noticed that your website is not on the first page of Google for the
search term <insert keyword>. Considering the keyword(s) <insert keyword
again> are/is getting searched <keyword search volume> times a month, and
your company is nowhere to be found, you’re giving up a ton of valuable
customers.
In addition, I did research on other related terms and found that your
market has amazing potential for online consumers. The number of people
searching for additional related terms in <city of business> for your service is
somewhere between <search volume range for all keywords> per month and the
competition is VERY low. What this means is that those clients you are giving up,
you can easily claim with my businesses help.
Our services entail many different internet marketing and web design
services. Our main goal is to grow your online presence in order to claim all the
traffic on Google for the <city + industry of the client’s business> and make sure
you benefit from that traffic. If you can’t be online, people have no idea that you
exist.
(GREEN SECTION IS OPTIONAL!)
The facts speak for themselves:
80% of people click ONLY the first 5 links on the first page on Google.
Between 85% and 96% of all local customers research a business online
before contacting or buying from them.
Unlike traditional advertising, online advertising is easy to track and highly
targeted so you know that your advertising dollars are being spent
effectively.
Offline Optimizer
Opening Clients – Email Script
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Until <insert a date a week from now>, we are offering a free Competitive
Analysis (value of $497) where, with your approval, we would love to take the
opportunity to tell you even more about your business’ online potential. It will
detail information on certain keywords and your competition’s websites,
including some projections for results you can expect. We will also do a full SEO
analysis of you website to see what needs improving, and what we can really do
for you in order to land you at the top of the search engines.
(Give me a call at your earliest convenience, Email me back ASAP), so we can
speak a little more about this and I can answer any questions you have.
Thank you for your time, enjoy your day, and we look forward to exploding your
online presence.
Sincerely,
Your Name (larger on purpose)
Company Name
Phone Number
Email Address
WEB SITE ADDRESS (larger on purpose)
Offline Optimizer
Opening Clients – Email Script

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