2018-12-01_Applied_Arts.pdf

(31953 KB) Pobierz
CREATE • CELEBRATE
THE HERSTORY OF ADVERTISING
2018
ADVERTISING
ANNUAL
Winter 2018 $ 20.00
THE GAME HAS CHANGED.
MEDIUM FORMAT RE-INVENTED.
THE NEW
THE FUTURE OF HISTORY
The FUJIFILM GFX 50R system delivers premium imaging quality in a weather resistant, lightweight,
rangefinder style body. The GFX 50R features a 43.8x32.9mm 51.4MP CMOS medium format sensor that’s 1.7x
larger than full frame sensors. Featuring a 2.36M-dot Tilting Touch LCD, 3.69million dot EVF and fully
compatible with Capture One Pro software (Optional).
LEARN MORE AT: www.fujifilm.ca/gfx
FUJIFILM, GFX Series and the GFX icon are trademarks of FUJIFILM Corporation and its affiliates. ©2018 FUJIFILM Corporation. All Rights Reserved.
Contents
WINTER 2018
VOL. 33, NO. 4, ISSUE 171
“Typefaces of the Fallen” Agency: GREY Canada Client: WSIB Photographer: Kristof Arasim (pages 49, 98 99)
DEPARTMENTS
04
08
194
FEATURES
24
|
Masthead
|
Advisory Board
|
From the Editor
|
Artist’s Statement
|
Opinion
|
The Herstory of Advertising
by Will Novosedlik
2018 ADVERTISING AWARDS
39
40
47
51
65
170
192
COLUMNS
14
|
Introduction
|
Jury
|
Young Blood
|
Campaign
|
Advertising
|
Broadcast
|
Index
Don’t be Mad
by Rebecca Brown
16
|
Perspective
A Long-Copy Ad for
Old People in Advertising
by Suzanne Pope
18
|
Issues
The Case for Diversity
by Lily Wang
A P P
P P
E
I E D
R T
R T
• S U M M
T E R
2
2 0
8
8
•
•
P
P A G E
0
0 3
A
LI
L
D A
A
S
S • WIN
ER 01
1
AGE
00
Masthead
WINTER 2018
E D I TO R I A L A DV I SO RY B OA R D
VO L . 33, N O. 4, I SSU E 1 71
Editor
...................................................................................
Will Novosedlik
Art Director & Publisher
...............................................
Georges Haroutiun
Associate Publisher
...................................................................Vicki
Hoysa
Designer
...............................................................................
Gary Darakjian
Media Consultant
....................................................................
Lee MacNeil
Administrative Associate
.......................................................
Jennifer Fong
Matthew Clark, BFC, CGD
Principal & Creative Director,
Subplot Design Inc.
Vanessa Eckstein
Founder & Creative Director,
Blok Design
Awards Coordinator
...........................................................
Bonnie Langlois
Technical Consultant
.........................................................
Mark Thompson
Online Editor
......................................................................
Sabrina Gamrot
Controller
................................................................................
Rita Oukayan
Contributors
..............................Rebecca
Brown, Suzanne Pope, Lily Wang
Applied Arts
(ISSN 1196 1775) is published four times a year (March, June,
September, December) by Applied Arts Inc.
Applied Arts
is a trademark of
Applied Arts Inc.
Applied Arts
is the O icial Media Partner of the Society of Graphic De-
signers (GDC), the Association of Registered Graphic Designers (RGD), and
the Canadian Association of Professional Image Creators (CAPIC).
Copyright © 2018 by Applied Arts Inc. All rights reserved. Reproduction
of any part of this publication without written permission of the publisher
is strictly forbidden. Unsolicited submission of artwork is welcome, but we
cannot be responsible for return of this material.
Stephen Jurisic
Creative Chairman,
Miami Ad School Toronto
Kristian Manchester
Global Executive Creative
Director & Partner, Sid Lee
Je Ridpath
Technolog Development
Specialist, Glenn Davis Group
Allen Kwong
Associate Creative Director
Juniper Park\TBWA
On the Cover:
DDB Canada,
photographer,
Juno Jung (p.74).
We acknowledge the inancial support of the Government of Canada. We
acknowledge the inancial support of the Ontario Government Media De-
velopment Corporation through the Magazine Fund.
Subscription Rates
Canada: $60 per year + GST/HST
United States: $75 per year, payable in US funds
International: $100 per year, payable in US funds
US Mail:
Applied Arts, USPS 009 679. Periodicals Postage Paid at Bu a-
About this Issue
This issue of
Applied Arts
magazine is printed on Inspira 70lb Text and
80lb Cover, distributed by APP. This paper is PEFC Certi ied and manu-
factured from responsibly managed forests.
Printing, inishing and electronic imaging in Canada by Mi5 Print & Dig-
ital Communications, using Fuji co-res screening technology on Fuji
plates. Inks: Huber Group. This issue is printed with the Pro-Brite Chro-
ma+ process, an ultra-clean series run that expands the colour gamut by
producing deeper and more vivid colours.
lo, NY O ice of Publication, Mailing Department 284 – 266 Elmwood Ave.
Bu alo, NY 14222 USA.
Canadian Postmaster:
Send address changes to
Applied Arts Inc., Station K, 2708 Yonge St., P.O. Box 1233, Toronto, ON,
Canada M4P 2E0.
US Postmaster:
Send address changes to PO Box 4036,
Niagara Falls, NY 14304.
Contact Us
Applied Arts, Station K, 2708 Yonge St., P.O. Box 1233,
Toronto, Ontario, M4P 2E0
T (416) 510 0909 | appliedartsmag.com
Applied Arts
welcomes your comments. For online or print publication,
reach our editor at editorial@appliedartsmag.com.
Applied Arts Media,
Inspiring since 1986!
A P P L I E D A RTS • W I N T E R 2 0 1 8 • PAG E
04
GEORGE BROWN NEW
SCHOOL OF DESIGN
OPENING 2019
Located in the Daniels City of the Arts, this
state-of-the-art facility will provide a world-
class creative campus that will foster the
development of outstanding designers.
As members of the creative community, we
have several unique opportunities to help
support the future of young designers.
The new School of Design promises to be
a jewel in the revitalization of the East
Toronto waterfront. Come be part of it!
Arts Design &
For more information, please contact
Rosetta Heckhausen at rosetta.heckhausen@
georgebrown.ca or visit
@designGBC
bit.ly/NewSchoolofDesign

Plik z chomika:

Inne pliki z tego folderu:

Inne foldery tego chomika:

Zgłoś jeśli naruszono regulamin