QX Men 137.pdf

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QXMEN.COM
DECEMBER 2017
WARNING!
THIS PRODUCT
CONTAINS
SEXUALLY
EXPLICIT
MATERIAL.
STRICTLY FOR
ADULTS ONLY.
JAMIE HP
ROBBIE JOHN DEAN EXPLORES
HOW THE PROMOTER HAS LEAD
THE REVIVAL OF A SEX CLUB SCENE
MANY THOUGHT WAS OVER JUST 12
MONTHS AGO.
Hi Jamie, How did you get involved in club promotion on the
London scene?
I was also working with The Hoist at the time and became
alarmed to witness scene that was dying on its feet. I already
had some experience of club promotion and could feel what
was missing, including huge gaps for younger customers. The
explosion of the gay Apps market assured me that the
potential was still there.
The Hoist were open to my ideas and it wasn’t
long before new events were replacing older
formats at the venue. I began working with
other venues too, hiring them for private
events such as our monthly pool and sports
parties.
Do you see last year’s closure of The
Hoist as a loss to the fetish scene or
an opportunity for change?
The Hoist was an institution and
a huge brand on the scene, but
even though the new parties were
bringing in greater numbers the
faces were similar and the venue
always retained its own distinct flavour
and history. The Hoist had a frightening
aspect for some younger people.
A move to Fire followed and shocked many
at the time. How has this worked out?
The decision to close The Hoist forced the
search for a new venue and Fire was one
of only three clubs to have a SEV (sex on
premises) licence in London.
Fire couldn’t have been more welcoming and trusted
our experience totally, leaving us autonomous in
terms of creative control and even allowing us to
bring in our own team, including the bar and coat
check staff.
You now host around 12 London parties every month.
That’s a busy schedule, especially considering one
Vauxhall promoter forecast the end of gay sex scene not
so long ago.
He could well have been right. But it wasn’t the potential
that was over, but what was on offer.
As a result we now work tirelessly to ensure each of our
parties remain unique, current and appeal to fresh or wider
audiences.
Customers make choices where to go out. Money is tight, to
live, work and play - so it’s vital that customers receive what
they are promised from each event.
We also like to give things back - a free drink at the bar,
sweets and treats, or variety by mixing up the entertainment.
You can’t rely on the same thing week in week out.
We work hard to offer the best experience possible.
How has this approach influenced your flagship
Sunday event, the naked party SBN?
Top DJ’s Tony Latex and Lee Harris now take
turns to fill the dance floor whilst the porn stars
who perform now work in duos to ensure stage
shows fully charged with sexuall energy.
We’ve invested in a new darkroom that now
covers a space half the size of a 5 aside football
pitch and changed how we market, adding
an extra 200 customers a week. The average
customer’s age is now 25-45 compared with 45
and over when at SBN was at The Hoist. The
club feels more welcoming to new customers as
a result.
parties
Why did you decide to target some
specifically to 18-40 year olds?
not
We realised that the fetish scene did
s who were
look attractive to younger gay guy
h people
looking to party and to have sex wit
ciate with
like them. They didn’t necessarily asso
sex venues where customers wore
leathers or chaps, whilst at the
same time some fetish clubs
operated more like social
groups than club nights.
Would you describe your clubs
as attitude free?
Our clubs are definitely attitude
free, but elitism has been
a huge problem for
the fetish scene in
the past, often
revolving around
cliques and
promoters
who preserved
power by
making it
difficult for
new people
to get
involved.
All my
customers are
important and
equal. Our clubs
are for everyone and we
always welcome new
faces.
We don’t see photos
of your parties in the
gay press like we
do with some other
fetish events. Why
is this?
A visit to one of
our clubs is our
customers private
time. There is nothing
to gain by publishing
customers personal
pictures.
How big is JamieHP’s community
following?
We have a live database in excess
of 28,000, 70% UK based. We
receive many requests to take our
parties overseas and elsewhere in
the UK, especially from the north
of England.
You co-promote the Friday night
club OUT at the stylish Protocol
club. How does OUT differ to your
other club events?
OUT is open to everyone, gay,
straight or bisexual. It’s the lightest
fetish party we do and set in a
commercial club environment. You
can bring your friends, have a dance,
cruise the darkroom or take part
in the Amateur Strip contest. The
door charge of just £1 for under
25s appeals to young up for it guys
who are out for Friday night fun.
OUT is a busy club that starts late.
You recently resurrected The Hoist
at Fire for its 21st anniversary,
retaining it’s ultra strict dress
code.
That was a great night with familiar
faces and a lot of newbies making
an effort. It was an opportunity to
dress up for an occasion and we
are planning a more regular return,
but we need to find the right
home. We are also considering an
international tour.
Are there any plans for more
SexCircus events with Orange
Nation?
Yes! Save the date Saturday March
2nd in your diaries. Plans are
already underway but it’s all top
secret just now so watch this space.
What advice would you give to
anyone reading this but have so far
been too shy to try out one of the
JamieHP parties?
Join us at Fire for the Jamie HP 1st
Anniversary Birthday Party. It will
be huge celebration the Saturday
before Christmas with a six live
stage shows from your favourite
porn stars plus plenty of other
surprises.
And don’t be afraid to dip your toe
in the water if you are tempted by
a particular fetish or club night. We
have plenty to try and you can can
always chat through the options
with others by following us on
Twitter, Facebook or Instagram (@
JamieHPEvents).
Jamie HP 1st Anniversary Birthday Party takes place Saturday 23rd December at Fire
Nightclub, (Mirror Arch Entrance), 6a South Lambeth Place, Vauxhall, London, SW8 1SP.
For further info and tickets visit: www.jamiehp.co.uk

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